Every Journey Has a Beginning.

Mine started with something as simple as touching my hair.

Around 2017, while I was at work, I ran my hand through my hair and realized just how dry and stiff it felt. Until that moment, I had never really paid much attention to taking care of it.

That small realization changed everything.

I began researching hair care, watching YouTube videos, and learning about proper hair hygiene. I started using better shampoos and conditioners, experimenting with different hair oils and tonics, and discovering styling products that helped me achieve the looks I wanted.

Over time, I began to understand my hair type, what worked for me, and how much of a difference a proper grooming routine could make.

From Personal Passion to Purpose

I had always wanted to start my own business, but I struggled to find something I genuinely connected with.

One day, while styling my hair, I came across a styling cream featuring tea tree oil. It sparked an idea: What if I created a hair styling product featuring olive oil?

Olive oil holds a special place in Islamic tradition. I wanted to bring that inspiration into a modern men's grooming product — something that reflected both my personal journey and an ingredient meaningful to my faith.

That idea became the foundation of Shaar.

Turning an Idea Into Reality

In the summer of 2023, I began researching how to build a business and find the right manufacturer.

After months of searching, I connected with a manufacturer who could help bring my vision to life. Developing the formula took approximately eight months.

Production began in early 2025, and completing the first batch took nearly another year.

It was a long journey filled with learning, patience, and challenges, but I remained committed to creating something I could proudly share with others.

Introducing Shaar

In spring 2026, Shaar Clay Pomade officially launched.

Featuring olive oil and manufactured in Florida, USA, Shaar represents years of research, development, and a personal passion for men's grooming.

My goal is to build more than a hair styling brand. I hope to create a community where Muslim men can connect through grooming, confidence, and personal style — while welcoming anyone who shares that passion.

Whether you're beginning your own hair care journey or have spent years perfecting your style, I hope Shaar becomes part of it.

From my hair journey to yours.

— Founder of Shaar